This move is expected to open new doors for Firstsource to scale its operations and capabilities.
Leveraging Melbourne's talent and innovation ecosystem will enable it to accelerate growth in the region and develop new digital solutions. The headquarters will serve as a hub for the company’s specialist domain-led service operations.
In a strategic long-term plan, Firstsource also plans to establish an Artificial Intelligence (AI) and Customer Experience (CX) Innovation Lab in Melbourne. This initiative will further cement the company’s commitment to innovation, helping shape the future of AI and CX solutions.
Melbourne's ease of doing business, focus on building digital capabilities, strong talent pool, and excellent universities were key factors in our decision.
He also highlighted the city’s vibrant innovation landscape, and concentration of startups, research institutions, and technology companies, which present opportunities for collaboration and knowledge sharing.
Mr Idnani praised Invest Victoria’s support, stating:
We had a vision on how we wanted to engage the local future talent and amplify the innovative mindset. Invest Victoria helped bring that alive by introducing us to local universities, which further strengthened our decision to invest in Melbourne.
He added, Invest Victoria played a:
Pivotal role in facilitating our setup by providing support in site selection, connecting us with HR agencies and talent networks, and offering access to Victoria's Digital Jobs program.
The timing of the announcement by Firstsource coincides with the release of the Victorian Government's India Strategy 2025-2030 last week.
The strategy outlines the Victorian Government's plan to strengthen its relationship with India, specifically in the areas of digital technology and innovation.
