Leading Chinese fintech company, Huifu Payment, has launched its Australian subsidiary HuePay, establishing its headquarters in Melbourne’s leafy South Yarra. This investment marks a significant milestone in Huifu Payment’s global expansion strategy, bringing its innovative digital payment solutions to the Australian and New Zealand markets.
With a strong track record of pioneering technological advancements in China, Huifu Payment has transformed the payment industry through digitalisation and its Payment PaaS platform. The Melbourne based headquarters will provide local merchants, with a one-stop digital payment solution that helps them integrate multiple e-payment methods efficiently.
We are delighted to launch HuePay in Melbourne, signifying an important milestone in Huifu Payment’s global strategy. said Mr Jerry Zhou, Chairman and CEO of Huifu Payment.
Huifu Payment selected Melbourne for its expansion due to its vibrant fintech ecosystem, skilled talent pool, and strong government support for innovation and foreign investment. Melbourne is home to some of the biggest fintech players and offers a strong talent pool and high quality of life - which will help it attract and retain top global talent.
Melbourne is consistently ranked amongst the world’s most liveable cities by the Economist Intelligence Unit, reinforcing its status as a global leader in liveability. Additionally, Victoria’s deep ties with China and its diverse business landscape make it an ideal destination for Chinese companies.
Melbourne has everything we are looking for: a great ecosystem for the technology industry, a cluster of financial services companies, availability of talent, and strong government support for foreign investment. said Mr Tony Tang, CEO of HuePay
Invest Victoria played a key role in supporting Huifu Payment’s entry into the Australian market, providing strategic insights into the local fintech sector, facilitating introductions to industry partners and professional service providers, and advising on potential office locations. This support ensured a smooth market entry and enabled Huifu Payment to quickly establish industry relationships and set up its headquarters efficiently.
As Huifu Payment continues to grow, the success of HuePay will lay the foundation for further international expansion, positioning the company for broader global reach.
Huifu Payment’s decision to establish its headquarters in Melbourne reinforces the city’s reputation as a leading global fintech hub. With a thriving ecosystem of innovative startups and industry leaders, Melbourne continues to attract world-class fintech investment.
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