墨尔本人口和消费市场
墨尔本已取代悉尼成为澳大利亚最大的城市，总人口超过 520 万（按重要城市地区计算） 7。维多利亚州人口超过 70 万7。在过去的十年中，墨尔本经历了前所未有的增长，新增居民人口超过一百万7。
人口的增长促进了来自于多元化且富裕的消费群体对各种商品和服务的-强劲需求。
维多利亚州的未来 显示，维多利亚州仍是全澳人口增长最快的州，预计到 2051 年人口将达到 1030 万。
墨尔本为进入规模庞大且不断增长的商业和消费市场提供了优越的渠道。墨尔本的国际化文化、强劲的经济和高品质的生活使其成为企业和个人都向往的目的地。
市场摘要
- 澳大利亚有 2740 多万人口，经济规模超过 1.77 万亿美元2，而墨尔本市场为进驻墨尔本的企业提供进入澳大利亚市场全国市场的无缝通道。
- 墨尔本位于东南三角区的中心地带，这里集中了澳大利亚 62% 的经济活动3和 68% 的人口4 。
- 墨尔本是澳大利亚最大的城市，人口超过 520 万（按重要城市区域划分） 6。
战略性的地理位置
我们位于澳大利亚东南三角区中部，这是一个经济繁荣高度集中的地区。
我们位于亚太地区，该地区人口超过 47 亿1，总经济规模超过 40 万亿美元2。
We have identified Australia as a growth region, so we’re investing heavily by establishing Melbourne as our regional headquarters.
商业市场
与超过 250 万家澳大利亚企业接触，其中 39% 为雇用员工的企业。
墨尔本在创新和创业方面享有盛誉。本市的大学和研究机构培育创造力和创新文化，吸引科技初创企业、生物技术公司和其他知识型企业。
Companies operating in Australia
| Type of Business | No of employees | No of businesses | % of total |
|---|---|---|---|
| Non-employing | 1,585,693 | 61% | |
| Employing | 1-4 | 703,467 | 27% |
| 5-19 | 231,259 | 9% | |
| 20-199 | 64,559 | 2% | |
| 200+ | 4,895 | 0% | |
| Total employing | 1,004,180 | 39% | |
| Total | 2,589,873 | 100% |
Source: ABS 8165.0 Counts of Australian Businesses, FY2024
FAQs
Melbourne is Australia’s largest city with more than 5.2 million people, and Victoria’s population exceeds 7 million.
Strong population growth and a diverse, affluent consumer base create sustained demand for goods and services across sectors including retail, health, education and technology.
Over the past decade, Melbourne has added more than one million residents, supporting long-term market expansion.
Companies based in Melbourne can access over 2.5 million Australian businesses, creating significant opportunities for partnerships, supply chains and B2B sales.
Australia’s broader market includes 27.4 million people and an economy valued at more than US$1.77 trillion, providing a stable and sizeable domestic market for growth
Melbourne sits within Australia’s south-east economic corridor, where around 62% of the nation’s economic activity and 68% of its population are concentrated.
Businesses in Melbourne also benefit from proximity to the Asia–Pacific region, home to more than 4.7 billion people and a US$40 trillion economy, providing strong opportunities for international trade and expansion.
Sources
- World Economics, Asia Pacific Region 2024
- International Monetary Fund (2025), World Economic Outlook
- Australian Bureau of Statistics (2023-24), Australian National Accounts: State Accounts
- Australian Bureau of Statistics (December 2024), National, state and territory population
- Australian Bureau of Statistics (2023-24), Regional population
- Australian Bureau of Statistics, 2021 Census, Greater Melbourne
- Australian Bureau of Statistics (December 2024), National, state and territory population
