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Understand the market
People in a Melbourne laneway

Consumer & business markets

Find out about the scale and growth of consumer and business markets accessible from Melbourne.
Yarra River Melbourne CBD, woman making heart shape with hands.

Greater Melbourne demographics

Explore population, workforce and household demographics for Greater Melbourne to understand the scale and characteristics of one of Australia’s fastest-growing cities.
Tram going past Flinders Street Station, Melbourne

Victoria in Future

Explore Victoria’s official population and household projections to 2051 and understand where future growth in consumers, workforce and infrastructure demand will occur across the state.
View of buildings in Melbourne CBD from Flinders Street.

Top companies call Melbourne home

Discover the major Australian and international companies headquartered in Melbourne and regional Victoria and how their presence strengthens the city’s position as a global business and investment hub.

Related topics

Explore investment success stories

Discover how global and local companies are succeeding in Victoria, Australia. Explore real investment stories across key industries and see why businesses choose to grow here.

Know the Victorian economy

Find comprehensive information and analysis on key aspects of the Victorian economy.